Brands and publishers braced for hit as Facebook dumps them from News Feed

Mark Zuckerberg announced the changes to the News Feed on Friday Credit: AP

After years of relying on Facebook to reach their audience, brands and publishers have been agonising over how major changes to the social network's news feed will affect their business.

Companies that have built and invested in millions of followers on Facebook could see their organic reach, which does not require advertising spend, sharply fall, with the social network dropping news from its eponymous News Feed.

The Silicon Valley giant has pinned the change on making Facebook a less “passive” user experience. Rather than mindlessly scrolling down the News Feed for videos or stories from brands, users are expected to engage more with family and friends.

“As we roll this out, you'll see less public content like posts from businesses, brands, and media," Facebook chief executive Mark Zuckerberg wrote on his Facebook page.

The move is expected to hit brands that rely on Facebook reach hardest....

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