Robbie Williams on his Brits Global Icon Award: 'I'm devaluing the brand after David Bowie'

Robbie Williams, who will be honoured with the Brits Global Icon Award at tonight's ceremony
Robbie Williams, who will be honoured with the Brits Global Icon Award at tonight's ceremony Credit: PA

Robbie Williams, who is set to be honoured with the Brits Global Icon Award at tonight's Brit Awards, has joked that he's feeling a little intimidated by the soon-to-be-presented award – and the fact that last year's winner was the late David Bowie.

“It depends who they give it to next. Maybe I’m just devaluing the brand. Maybe it’s like the heavy descent. Maybe it’s S Club 7 next. I don’t know," the 43-year-old told NME when asked about his win.

David Bowie, who  posthumously won the Brit Global Icon Award last year Credit: PA

“Look, it was a cracking bit of promo, I’m glad they gave it to me. But there’s so much in my career where I look into the abyss and the abyss looks back and goes: ‘I don’t know, I don’t have a f------ clue’. How have I got 18 Brits and Paul McCartney hasn’t?" he added.

"Something weird has happened. It’s like Leicester winning the league and Trump being president. Me having 18 Brits – it’s like there’s a glitch in the Matrix. But, you know I’m not going to give them back and I’m glad it’s happened to me."

Williams, who began his career in the early Nineties as a member of boyband Take That before embarking on a long-running solo career, has won more Brit Awards than any other artist in history.

He is set to perform during tonight's awards, along with fellow nominees Little Mix, Ed Sheeran, Katy Perry, The 1975Emeli Sandé, Bruno Mars and Skepta.