Aymeline Valade launches Chopard's Ice Cube Pure collection

Aymeline Valade wears Ice Cube Pure Collection
Aymeline Valade wears Ice Cube Pure Collection

For a while there, it seemed like the trend for whisper-thin jewellery wasn’t going anywhere. Fingers and décolletages were decorated with slivers of gold so fine you could barely see them in certain lights. But as with all trends, the consumer tired of what she saw too much of, and suddenly chunky metal was back in style – great big swooping shapes of gold and silver, organic swirls hanging from lobes, egg-sized pendants and 1980s-esque cuffs. And it’s all very well, but these are things that, by physical necessity, one has to remove at bedtime (or gym time, bath time, mowing-the-lawn time) if you don’t want to damage yourself or the jewels. 

Chopard's Ice Cube Pure Collection

So what’s immediately enchanting about Ice Cube Pure - Chopard’s rejig of its 1990s range Ice Cube - is its utter wearability. And if there were any doubts about that, the collection’s campaign model and muse Aymeline Valade can put them to rest. The French model and actress styled and fronted the Swiss brand’s campaign for the collection, and was on hand at its launch in Basel earlier this year to talk about it – even if simply viewing the pieces on her beautiful figure was enough. 

Aymeline Valade wears Ice Cube Pure Collection

A street-style star in her own right, Valade is enviably articulate when speaking about the range she’s fronting. “It has a weight to it, which is nice,” she says. “You don’t want it to feel like plastic.” Bedecked in the collection’s various styles – all based on the simple cube – she’s a walking example of how to wear the range in one’s own way.

Chopard's Ice Cube Pure Collection

“I wear these little bar earrings like this, up the ear,” she says, gesturing to the simple bars of yellow gold, consisting of nothing but seven tiny cubes in a row, adorning her ears. “They are meant to be worn downwards but I like them up – it’s not so… standard.” Bedecking her hands are fine rings in yellow, rose and white gold, with or without diamonds, worn between the knuckle and fingernail as well as the more traditional finger base. 

Chopard's Ice Cube Pure Collection

There are solid torque bracelets, and slender bar pendants suspended from chains, eternity rings of little cubes with diamond centres, and fine chain-anchored bars to wrap around wrists. They’re all crafted in the shape of these little cubes, but there’s nothing overly geometric about them – they’re small enough to sleep in, but sizeable enough to make a statement. 

“I worked with a stylist friend on the campaign,” Valade explains of the shoot which sees her in floppy jumpers, brogues and mannish jackets. “We wanted it to be cool and casual, non?” And with her disheveled peroxide hair and flashing, feline eyes, cool and casual has been nailed.

Chopard's Ice Cube Pure Collection

For now though, with her hair newly chocolate-brown, and about to appear in her third film – Luc Besson’s hugely anticipated Valerian, in which she plays a character she won’t divulge (“it would ruin the surprise!”) – she’s the embodiment of a style chameleon – one who needn’t even change the jewellery she’s wearing to make an impact. 

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