In the town hall of Keighley, a former mill town not far from the Brontë sisters’ home in Haworth, two dozen trestle tables were laden with food from a selection of North Yorkshire’s finest producers. Some, like the spread belonging to Grandma Wild’s Yorkshire baked biscuits, had banners and elegantly presented displays of poppyseed crackers and the “ultimate” gingernut, while the dark-suited sales managers hovered beside.
Others relied on simpler appeal, such as The Bottled Baking Co, whose founder, owner and sole employee, Greg Fraser, sported a branded hoody behind his ranks of cute milk bottles filled with handmade cake mixes.
There were milk producers, cheese makers and meat sellers, multicoloured macarons and soft, gooey chocolate brownies: it could have been a smart local market. But these producers were there with a view to selling more than a few packets of their finest. Their aim...
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