The once-in -a-lifetime Thomas Cook offer
Poor John Carter (no, not the Mars one). Back in 1972 Carter, a journalist working for The Times, claimed in an April 1 article that to commemorate the 100th anniversary of Thomas Cook's 1872 round the world tour, the travel agency bearing his name would be offering 1,000 lucky customers a similar experience...for the "1872 price" of 210 guineas each, or around £450. Queues formed outside Thomas Cook branches, with people waiting in line for hours - apparently they hadn't noticed that the article instructed them to address all queries about the offer to a "Miss Avril Foley". Complaints poured in, and Carter ended up getting fired.